For over three hundred years the Nooraee family has transmitted its precious heritage, the art of weaving Persian rugs, from generation to generation.  Today, Mo Nooraee continues that tradition as founder and president of Noor Oriental Rugs, Inc, and as one of the world’s foremost appraisers and restorers of fine rugs.  Himself a master weaver, Mr. Nooraee recognizes, respects and honors the pedigree of the hand-made rugs that arrive at Noor from around the world, artfully hand-woven from homespun wool, natural fibers, and non-synthetic color-fast dyes.

Noor Oriental Rugs, Inc. remains unrivaled in its assurance of respectful treatment and museum-quality conservation and restoration of rugs by traditional methods.  At Noor, rugs are hand-washed using natural green shampoos and mothproofing solutions.  When a rug needs repair,  Noor scours the globe to find the best match for the original materials. Organic cotton, handspun wool and natural dyes from the same region or even village as the rug’s original production are used, if available. There are no quick fixes or technical shortcuts at Noor, only meticulous research and reconstruction by painstaking time-honored methods.

Moreover, Mr. Nooraee understands that your time (like your rug) is precious, and he makes every effort to work with you at your convenience to help you preserve and/or make provision for your hand-woven legacy. In return, he requests your participation in the documentation of your rug’s story and his efforts to place it in its proper context; together you can create a unique and valuable chapter in cultural history!